The Analytics section shows how Digital Showroom is used across your organization. The Portfolio activity page covers your users: their activity, your most viewed products, and how each Portfolio is used. With the Sell package, the Private showrooms page shows how your Private Showrooms are shared and opened by guests, so you can spot what works and follow up where buyers are not engaging.
Only administrators can access Analytics. The Portfolio activity page covers Digital Showroom users only. Guest activity in Private Showrooms appears on the Private showrooms page.
Open analytics
Go to Admin > Analytics. The Portfolio activity page opens by default. Use the menu on the left to switch between pages:
- Portfolio activity: how your users work with your Portfolios and products.
- Private showrooms: how your Private Showrooms are shared and opened by guests. Available with the Sell package. Without it, the entry shows an upgrade icon.
Time period
At the top of each page, the period selector sets the time range for every section of the page:
- Last 30 days: activity from the past 30 days. This is the default.
- All time: all activity since Digital Showroom was set up.
Portfolio activity page
This page shows how your Digital Showroom users work with your Portfolios and products during the selected period.
Overview metrics
Four summary cards give a high-level view of activity during the selected period.
| Metric | Description |
|---|---|
| Active Users | Number of unique users with recorded activity. |
| Products Viewed | Total number of product details pages viewed. |
| Searches | Total number of product searches. |
| Exports Generated | Total number of exports generated, PDF and Excel. |
Portfolio activity table
The Portfolio Activity table shows how each Portfolio is used:
- Portfolio: the Portfolio name. A deleted Portfolio is marked (deleted).
- Products Viewed: product details pages viewed in this Portfolio.
- Searches: searches performed in this Portfolio.
- Exports: exports generated from this Portfolio.
Use it to see which Portfolios are most used and which may need more promotion to your team.
User activity
The User Activity table gives per-user metrics:
- User: name and email address.
- Last Login: when the user last signed in, as a relative time such as "2 days ago".
- Products Viewed, Searches, and Exports: the user's activity counts.
The table is sorted by Last Login, most recent first, and shows 20 users per page. Click a column header to sort by it; click again to reverse the order. Use the Search by name or email... bar to find a specific user.
Top viewed products
The Top Viewed Products panel lists your 10 most viewed products during the selected period, with their rank, their name (or identifier if no name is available), and their number of views. Use it to see which products generate the most interest among your team.
Asset activity
The Asset Activity panel shows how product assets are used:
- Previews: total number of asset previews.
- Downloads: total number of asset downloads.
- By media type: previews and downloads for each media type: Image, PDF, Video, and Other.
Device breakdown
The Device Breakdown panel shows the share of activity from each device type: Desktop, Tablet, Mobile, and No user agent when the device type could not be detected. It tells you whether your team works mostly from their desks or on the go.
Private Showrooms page
With the Sell package, the Private showrooms page shows how the Private Showrooms of your whole organization are shared and opened by guests during the selected period, whoever created them.
Next to the period selector, use the Portfolio selector to focus on one or more Portfolios. By default, it shows All portfolios. The summary cards, the guest funnel, the Not opened yet list and the activity table all follow the Portfolios you select.
Summary metrics
Three summary cards give a high-level view of the selected period.
| Metric | Description |
|---|---|
| Showrooms created | Number of Private Showrooms created. When a previous period can be compared, the card also shows how many more or fewer were created than in the previous period. |
| Guests invited | Number of guests invited, and the number of Private Showrooms they were invited to. |
| Visits | Number of guest visits to your Private Showrooms, and the number of guests who visited. |
Private Showroom activity
The Private showroom activity table lists the Private Showrooms created or visited during the selected period, 10 per page:
- Showroom: the Private Showroom name.
- Status: Draft, Active, Expired, or Archived. A Private Showroom shows Disabled when Private Showrooms are turned off for its Portfolio.
- Portfolio: the Portfolio its products come from.
- Created by: the user who created it.
- Products: the number of products it contains.
- Guests: the number of guests invited to it, whatever the selected period.
- Visits: the number of guest visits.
- Last viewed: when a guest last visited it, as a relative time such as "2 days ago", or Not opened yet.
Click a row to open the analytics page of that Private Showroom. It shows the same details as the page its creator sees: visits, top viewed products, last searches, and the activity of each guest. See Track guest engagement.
Guest funnel
The Guests card shows, of the guests invited during the period, how many went further:
- Invited: guests on the guest list of a Private Showroom.
- Signed in: guests who signed in with the code sent by email.
- Opened a product: guests who viewed at least one product.
The Signed in and Opened a product steps show their share of invited guests. Below a step, a note shows how many guests stopped there, for example "3 never signed in".
Showrooms not opened yet
The Not opened yet card lists the Private Showrooms shared more than a week ago that no guest has signed in to. For each one, you see who created it, when it was shared, and how many of its guests signed in, for example "0 of 4". Use this list to remind the creator to follow up with their buyers.
Use analytics to improve your setup
- Few active users: send reminders or training materials to users who have not signed in recently.
- Underused Portfolios: check that the Portfolio is assigned to the right User Groups and that its product selection fits its audience.
- Popular products: make sure your most viewed products have complete, high-quality data and media in the PIM.
- Mobile usage: if many users work from mobile devices, preview your Portfolios on a small screen.
- Unopened Private Showrooms: ask the users who created them to check the guest email addresses and follow up with their buyers.