February 2024 Serenity updates

"As we unveil our Spring 2024 release, we're celebrating the fruits of Akeneo's strategic evolution,” said Fred de Gombert, CEO of Akeneo. “Our journey since the 2022 fundraising has been one of bold steps and breakthroughs, leveling Akeneo up the competitive rungs of product experience management solutions. "

Summary

Revolutionize your product content creation and translation processes with our AI-Enhanced Enrichment feature

Type: New | Feature: Productivity Collaboration Automation | Available in Serenity EE and GE since March 5th | 📖 Read the doc

AI-Enhanced Enrichment sits at the forefront of our commitment to empowering businesses with cutting-edge technology. By leveraging the capabilities of ChatGPT powered by OpenAI, we've created a tool that amplifies productivity, accuracy, and scalability in content creation and translation.

AI-Enhanced Enrichment is available seamlessly within our platform's product edit forms. 
It's accessible for individual products, enabling on-the-fly content generation and translation. 
Additionally, it supports bulk content creation (Enterprise Edition only) by applying prompts to product ranges, categories, collections, or brands, ensuring efficient, scalable enrichment across your entire catalog.
 

 

Not familiar with the context? 
Here is a selection from our help center: 
Read the complete documentation

And here is a course available on The Akademy

 

 

Reinforce Your Collaboration And Teamwork Thanks to Workflows and Simultaneous Work

Type: New | Feature: Productivity Collaboration | Available in Serenity EE since March 5th| 📖 Read the doc

Enrichment Workflows offers our customers customizable workflows that guide business contributors through the enrichment process to ensure consistency and collaboration by providing sequential workflows based on assigned steps.
This will help organizations track the progress of content enrichment, make informed decisions to refine workflow, and avoid bottlenecks.

By offering the possibility to configure a native and user-friendly sequential enrichment workflow made of assigned tasks, the PX manager can quickly and efficiently orchestrate the contributing teams. Each automatically and autonomously accesses his to-do list and can benefit from Akeneo productivity features to enrich the products. 

 

Not familiar with the context? 
Here is a selection from our help center: 
Read the complete documentation

And here is a course available on the Akademy

 

 

Grow Your Omnichannel Sales With the Right Business Data

Type: New | Feature: Productivity Collaboration | Available in Serenity EE since February| 📖 Read the doc

Business Analytics offers operational market metrics and KPIs that track how products or product ranges perform on different markets and sales channels and help refine PX enrichment strategy based on content impact. 
This comes in addition to the existing Time-to-market Insights feature, under the Studio Analytics umbrella.

Thanks to Business Analytics, we help our customers deliver high-quality product experiences by offering a timeline view of their products and product ranges’ performance thanks to 5 business metrics across all their channels:

  • Total number of units sold (qty): Assess product performance and popularity
  • Total revenue (ccy): Track overall financial success (or failure)
  • Average add-to-cart rate/views (%): Understand user intent and optimize the purchasing journey
  • Average conversion rate/views (%): Gauge the efficiency of turning interest into action.
  • Total page views (qty): Measure user engagement and content effectiveness

 

Not familiar with the context? 
Here is how you can get started with the feature: 
Read the complete documentation

 

 

Type: New | Feature: Productivity Collaboration | Available in Serenity EE since March 5 | 📖 Read the doc

Share Assets, a new addition to our Asset Manager, delivers the ability to easily share product assets via a publicly-accessible URL that can be included in product exports via Tailored Exports or API. Reduce time-consuming manual work to share assets and deliver a complete package of product information and product assets to the external teams, partners, or sales channels that need them. 

Asset link sharing to deliver a complete package of product information and assets.

Not familiar with the context? 
Here is a selection from our help center: 
Read the complete documentation