Studio Analytics

Summary

Overview

Studio Analytics is the dashboard where you can follow and analyze your omnichannel performance and reshape your enrichment strategy. 

 

This is a game-changer. Thanks to Studio Analytics, you:

  • Gain visibility into the product content impact on the performance of your products for a market
  • (Re)align your enrichment strategy based on actionable insights
  • Make informed marketing decisions


Studio Analytics gathers several metrics: two Productivity ones, and five Business ones. 

Let's have a look at these metrics. 
 

Productivity: 

  • Time to enrich (average)
  • Number of enriched products (quantity)

These two metrics let you identify opportunities to streamline the product data enrichment process in Akeneo PIM to bring products to market faster.

This will help you increase visibility into the go-to-market process by tracking how long it takes to enrich products in Akeneo PIM and understand where users spend the most time in Akeneo PIM.

The main benefits?

  • Sell faster: identify ways to improve workflows to bring products to market faster
  • Work smarter: improve enrichment processes and team productivity   
     

Learn more at Akeneo Akademy

Walk through use cases and test Time-to-market insights in a dedicated practice environment.

Take the course

 
 

 

Business: 

  • Total page views (quantity)
  • Average add-to-cart rate/views (%)
  • Average conversion rate/views (%)
  • Total number of units sold (quantity)
  • Total revenue (currency)

 

These five business metrics are available after the free "Akeneo app for Business Analytics" app is installed. Check out Set up the Akeneo app for Business Analytics to learn more about the app.

 

These business metrics will help you understand the product content's impact on sales performance on any of your sales channels. 

 

The main benefits

  • There is no need to leave the PIM to get business analytics anymore: everything is centralized in your PIM dashboard, you can make your decisions easier and faster! 
  • Optimize content and workload based on your learnings

 

Experience

Studio Analytics is accessible directly through the main navigation panel. In this dashboard, we can identify four main features of the global experience.

 

 

  1. The Highlights block on the left of the graph provides a digest of your performance
  2. The graph provides a visual representation of the data
  3. The table gives you the expected result
  4. The control panel defines the metric and the associated filters you want to analyze and allows you to export data   
     

Control panel

The control panel is the space where you configure your analytics.

 

 

Metrics

Two metrics to analyze your time-to-market performance:

  • Time-to-enrich: the average amount of time spent from the creation of the product to the first 100% completeness
  • Number of enriched products: total number of products enriched over the defined period   

Five metrics to analyze the performance of your products in your markets:

  • Total page views (quantity)
  • Average add-to-cart rate/views (%)
  • Average conversion rate/views (%)
  • Total number of units sold (quantity)
  • Total revenue (currency)

 

To display these business metrics, you must first install and configure our Akeneo app for Business Analytics. You'll find all the information in Set up the Akeneo app for Business Analytics  

 

Time period 

You can define the time frame you want to display for your analysis.  4 options are available:

  • last 4 weeks (by default)
  • last 12 weeks (quarter)
  • last 12 months
  • custom date range (possible from the launch of the feature in December 2022)

 

Scope

Depending on the type of metric you've selected, the options will differ. 

  • If you've selected a productivity metric: your PIM channels and locales will be displayed. 
  • If you've selected a business metric: you'll see only the Sales channels you've previously set up in your Business Analytics app. Please see this article to learn more about the sales channels.

 

 

Product selection

You can define filters to select the products you want to analyze the performance based on three entities of the PIM: categories, families, and identifiers

Each of these fields is a multi-select. When you select, for instance, the families “camcorders” and “cameras” plus the category “Multimedia,” then you'll get all the products that are both in these two families AND this category. 

If you don't select any filter, the analysis will concern the entire product catalog.
 

Export

You can export the data for all the displayed metrics based on the filters defined on the control panel.

  • For the productivity metrics: 

Once you click “Download report,” a graph snapshot and an XLXS file are downloaded in your browser, and you can access the data related to the control panel configuration. 

  • For the business metrics: 

Once you click “Download report,” a graph snapshot is downloaded in your browser.

 

Graph and table visualization

Let’s analyze the capabilities available through the dashboard and the table visualization.

Graph

The caption summarizes the data defined in the configuration panel and is displayed in the graph below.

Legend

Hover over the chart to display a pop-up that displays details about the data you have selected.

 

 

Industry Benchmark (for time-to-enrich metric only)

Industry Benchmark allows you to compare the time spent to enrich your products to your industry's peers, thanks to internal data gathered anonymously.

 

As a company, you might not access this feature as you're not part of a representative industry according to fixed quotas. We aim to share qualitative data based on the number of companies in a specific industry.

 

Industry benchmark appears only when there is no product selection to ensure fair comparison.

 

 

Table

When you group the table results by Family, you can use the search bar to find a specific family. 

The table rows are clickable and allow updating the chart above with your chosen data set.

All the data before 15th December 2022 is unavailable as we started tracking the usage at this time. This condition is the same for all products created before this period.

 

 

Show by

You can analyze the selected metric by grouping it through entities:

  • Family: how you have defined completeness for products according to a set of required Attributes to be enriched
  • Category: how you have organized and classified your products in Akeneo PIM
  • Product: the entity you sell
     

Learn more about Studio Analytics in this interactive course