The Analytics dashboard in Digital Showroom gives you visibility into how your team uses the application. Track user activity, discover your most popular products, and understand how portfolios are being used — all from a single page.
The Digital Showroom Analytics dashboard showing the four overview metric cards at the top, followed by the Portfolio activity table, User activity table, Top viewed products panel, Asset activity panel, and Device breakdown panel.
Only administrators can access the Analytics dashboard. If you do not see Analytics in the Admin menu, your account does not have the Admin role.
Access the Analytics dashboard
To open the Analytics dashboard in Digital Showroom:
- Go to Admin > Analytics.
- The dashboard loads with data for the last 30 days by default.
Select a time period
At the top of the Digital Showroom Analytics dashboard, use the period selector to choose the time range for all displayed metrics:
- Last 30 days — Shows activity from the past 30 days (selected by default).
- All time — Shows cumulative activity since Digital Showroom was set up.
When you change the time period, all sections of the dashboard update accordingly.
Overview metrics
The four summary cards at the top of the Digital Showroom Analytics dashboard give you a high-level view of activity during the selected period:
| Metric | Description |
|---|---|
| Active users | The number of unique users who logged in during the selected period. |
| Product views | The total number of product detail pages viewed. |
| Searches | The total number of product searches performed. |
| Exports | The total number of PDF exports generated. |
Portfolio activity
The Portfolio activity table shows how each portfolio in Digital Showroom is being used during the selected period. For each portfolio, you can see:
- Portfolio name
- Product views — Number of product detail pages viewed within this portfolio.
- Searches — Number of searches performed within this portfolio.
- Exports — Number of PDF exports generated from this portfolio.
Use this table to identify which portfolios are most actively used and which may need more attention or promotion.
User activity
The User activity section of the Digital Showroom Analytics dashboard provides per-user metrics. The table shows:
- User — The user's name and email address.
- Last login — When the user last logged in, displayed as a relative time (for example, "2 days ago" or "3 weeks ago").
- Product views — Number of products this user viewed.
- Searches — Number of searches this user performed.
- Exports — Number of PDF exports this user generated.
You can sort the table by clicking any column header. Click again to toggle between ascending and descending order. The table is paginated if you have many users.
Use the search bar at the top of the user activity section to find a specific user by name or email.
Top viewed products
The Top viewed products panel displays a ranked list of the most popular products in Digital Showroom during the selected period. Each entry shows:
- The product rank number
- The product name (or identifier if no name is available)
- The total number of views
Use this panel to identify which products generate the most interest among your team.
Asset activity
The Asset activity panel in the Digital Showroom Analytics dashboard provides insights into how product assets (images, PDFs, videos) are being used:
- Total previews — The total number of times assets were previewed.
- Total downloads — The total number of times assets were downloaded.
- Breakdown by media type — For each media type (image, PDF, video), the number of previews and downloads is shown separately.
Device breakdown
The Device breakdown panel shows which device types your users are accessing Digital Showroom from:
- Desktop — Percentage of activity from desktop computers.
- Tablet — Percentage of activity from tablets.
- Mobile — Percentage of activity from mobile phones.
Understanding device usage helps you optimize portfolio configurations (for example, image sizes or layout settings) for the devices your team uses most.
Use analytics to optimize your setup
Here are practical ways to act on the data in the Digital Showroom Analytics dashboard:
- Low active users — Send reminders or training materials to users who have not logged in recently.
- Underused portfolios — If a portfolio has very few views, check whether it is assigned to the right user groups or whether it needs a better product selection.
- Popular products — Use the top viewed products list to highlight these products in featured collections.
- Export patterns — Portfolios with high export counts may be good candidates for optimized PDF export templates. See Configure PDF export settings for details.
- Device usage — If many users access from mobile devices, ensure your product images and layouts display well on smaller screens.