Agentic Ziggy Overview

Summary

Agentic Ziggy: your AI agent in the Akeneo PIM

New: Agentic Ziggy can now help you troubleshoot failed Shopify syncs and set up Web-based attribute enrichment. See Agentic Ziggy x Akeneo Product Cloud and Act capabilities.

Agentic Ziggy is where you collaborate with Ziggy and her team of AI agents to manage your Akeneo PIM catalog through natural language. You can ask questions, explore your data, and execute changes — all with full visibility and control over every action.

Ziggy operates through a team of specialized agents:

Orchestrator: understands your intent and routes requests to the right specialist
Planner: builds a clear action plan for your approval before any change is made
Executor: carries out approved plans step by step
Domain experts: specialists that each own a specific area of your PIM

Nothing changes without your sign-off.

Access Agentic Ziggy

Access Agentic Ziggy from the Activity Navigation menu on the left side of the PIM.

The Dashboard is your team's central hub. It has three areas:

Chatbar
Start a new interaction with Ziggy here. After submitting, you are redirected to Agentic Ziggy. Assist messages become Conversations; messages that require Ziggy to act become Tasks. Conversations are private, but tasks can be seen by Admins.

Team Agenda Overview
A snapshot of all active tasks across your project team, grouped by status (New, In Progress, Ziggy in Progress, Done, Blocked). Click any status to go to the full Team Agenda page.

Ziggy Recommends
AI-generated actionables, refreshed every 24 hours, organized into four categories:

Data Model Hygiene, Enrichment, Data Model Enhancement, and Governance. Click “Add to Workspace” on a recommendation to open it as a task in Agentic Ziggy.

Agentic Ziggy

This is where you work individually with Ziggy through two types of interactions: Conversations and Tasks.

In both, you can see the catalog context Ziggy is referencing at any time.

If you do not have data model change permissions, Agentic Ziggy runs in read-only mode and the Tasks section is not visible.

Conversations

A conversation is a private interaction with Ziggy suited for:

Questions and exploration
Understanding your catalog structure or configurations
Getting instructions on how to perform actions in the PIM
Read-only analysis of your data

If you ask Ziggy to make a change that requires acting during a conversation, it proposes a plan and creates a Task to execute it.

Tasks

A task is a governed, trackable unit of work that contains at least one write action. It gives you and your team full visibility and control over what Ziggy is doing in your PIM.

How tasks are created

Tasks are created in two ways:

From a conversation: when Ziggy proposes at least one write action, it automatically creates a task containing the proposed plan. The conversation remains active and you can continue to interact with Ziggy within it.
From Ziggy Recommends: when you click a recommendation on the Dashboard.
From PX Insights Data Model Suggestion: when you click on an analysis from PX Insights Data Model Suggestion

What a task contains

A human-friendly summary of the intent and context
A plan with individual steps to execute
A progress tracker showing completed and remaining steps

Task management

Filter tasks by Status and Owner
Tasks can be archived

Task Statuses

Statuses update automatically based on the plan and progress:

Status	When it applies
New	The task has at least one step that has not been started yet
In Progress	The task has at least two steps and at least the first is complete
Ziggy in Progress	Ziggy has triggered a background job (such as a product export or rule execution) that is running in the process tracker
Done	All steps in the plan are complete
Blocked	A background job was triggered but failed in the process tracker

What Agentic Ziggy can do

Assist capabilities

Agentic Ziggy can read and explain anything in your catalog. See Ask Ziggy Overview for the detailed capabilities.

Act capabilities

Agentic Ziggy can take action directly in your PIM. Below is an overview of what it can create, update, and delete on your behalf.

Area	What Ziggy can do
Attributes	Create Update Delete multiple Change attribute type
Attribute Groups	Create Update
Families	Create Update
Categories	Create a category tree Create categories within an existing tree
Products	Create Update
Assets	Create Update
Asset Families	Create Update (including attributes and attribute options)
Reference Entities	Create Update (including attributes and attribute options)
Reference Entity Records	Create Update multiple
AI Enrichment Configurations NEW Now includes Web-based attribute enrichment	Create Update Delete
Product Readiness Configurations NEW	Create Update
Workflows	Create
Rules	Create
Job Profiles	Create Launch an existing job profile
Channels	Create Update
Dependencies	Create Update

Agentic Ziggy x Akeneo Product Cloud

Agentic Ziggy can do everything Ask Ziggy does with your Akeneo Product Cloud products. See Ask Ziggy x Akeneo Product Cloud. On top of that, it can act on what it finds:

Product	What Agentic Ziggy adds
PX Insights (where enabled)	Act on attribute suggestions from your AI Discovery analyses: open a Data Model Suggestion and Ziggy actions the PIM changes it recommends once you approve
NEW Akeneo App for Shopify (where enabled)	For PIM changes, propose the fix where possible as a plan, and apply it only once you approve Ziggy does not change the Akeneo App for Shopify or Shopify, and does not run syncs. Once the changes are made, run the sync again from the Akeneo App for Shopify.

Product

What Agentic Ziggy adds

PX Insights
(where enabled)

Act on attribute suggestions from your AI Discovery analyses: open a Data Model Suggestion and Ziggy actions the PIM changes it recommends once you approve

NEW

Akeneo App for Shopify
(where enabled)

For PIM changes, propose the fix where possible as a plan, and apply it only once you approve

Ziggy does not change the Akeneo App for Shopify or Shopify, and does not run syncs. Once the changes are made, run the sync again from the Akeneo App for Shopify.

Example question:

"Fix the blank titles from my last Shopify sync."

Permissions

Ziggy permissions are managed under System > Roles > Permissions > Ziggy:

Permission	What it enables
Explore with Ziggy	Use Ziggy as an AI conversational assistant (read-only)
Make changes with AI Agents in Agentic Ziggy	Execute write operations through Ziggy agents
View all tasks in Agentic Ziggy	See all team tasks for oversight and governance

Agents act in accordance with each individual user's existing PIM permissions.

Governance

All collaboration with Ziggy follows five principles:

Traceability: All write actions are recorded in the process tracker as change sets
Auditability: Change sets are logged per individual user and marked as being done with Ziggy's support
Reversibility: AI Enrichment changes can be reverted in change sets; non-reversible actions are always flagged to you
Explainability: Every Ziggy response includes a short "Why this helps" explanation so you can make confident, informed decisions
Contractibility: When a proposed change could impact the data model or PIM integrations, Ziggy warns you before proceeding

Data model changes are applied in disabled mode if potentially impactful, or enabled mode if safe. To activate an impactful change, you must manually enable it.

Products enriched via Ziggy go through an AI Enrichment Workflow where data is previewed for your approval before any product is saved.

Akeneo Help Center