Whether you're looking for a quick overview of your product catalog or need to dive into the details of a specific item, this documentation will guide you. You'll learn how to navigate and interact with PX Insights data in both the Product Grid and the Product Edit Form, ensuring you can efficiently manage your product information.

Product Grid

In the Product Grid, four new type of data are now visible.

• Ad eligibility: Indicates if syndicated product meets Google’s policies and can be shown to all customers in a Google Shopping Ads Campaign (valid for both organic traffic and paid campaign). Values can be:
  • Approved if the product has no issue.
  • Non-optimized if the product has at least one issue limiting its performance but not impacting its eligibility. 
  • Disapproved if the product has at least one issue preventing the product eligibility.
• Ad campaign: Indicates if a product is included in a paid Google Ad campaign or not. Values can be:
  • Active: A product is designated as active when at least one sponsored advertising campaign is currently running.
  • Inactive if the product has no active ad campaigns, relying solely on organic traffic.
• CTR (Click-Through-Rate): Shows the percentage of people who click on your ad or listing after seeing it. It's calculated by dividing clicks by impressions (e.g., 5 clicks ÷ 100 impressions = 5%). A high CTR indicates that users find your ads relevant and engaging. The average is based on the previous 7 days and the number is aggregated across locales, channels & countries if applicable.
• Inventory: Indicates if a product is still in-stock or not.
Values can be:
  • “In-stock” if the product is in stock in at least one country or channel (if applicable).
  • “Out-of-stock” if the product if out-of-stock everywhere.

Add new data in columns

Per default, these new data points are not visible in the Product Grid. You need to add them as new columns to start visualizing them. 

For that, you can click on the Columns button and look for Google Shopping data. They are in the Attribute Group “System”.

Drag and drop the Ad Eligibility or Ad campaing for instance from the middle to the right column on the screen.

You can now see the two new columns displayed in the Product Grid. 

Leverage the full power of the Product Grid

See below some ideas of what you can do with these new insights already visible in the Product Grid.

Filtering

Filter the product selection to find out Non-optimized products who are under an Active campaign to fix those in priorities. Here is an example: 

An other use case could be to filter on the most performing product based on Click-Through Rate to promote similar products and ensure the right level of data quality is met. 

View

Create a dedicated view to identify easily the product under Active campaign who have a low Completeness or Data Quality Insights score to improve them an maximize your Return on Investment. 

Workflows

From the Product grid, assign selected products to an existing workflow for further analysis and troubleshooting. That will ease the team collaboration on product optimization.

To add a list of identified products to a workflow, you can use the Bulk action Add to workflow option available in the Product Grid or any saved View. To do so, make sure you have the required permissions to Manage Workflows Settings.

This will add this specific set of products to the selected workflow (with Product Selection criteria unchanged), enabling assigned contributors to work on both sets within the same workflow tasks. Otherwise, to create a workflow that only includes manually added products, configure the workflow's Product Selection criteria to accommodate this (e.g., "Status = Enabled" & "Status is Disabled") and ensure no products are automatically selected.

To get more details about a Product, select it and go to the Product Edit Form.

Product Edit Form

In the Product Edit Form, a new section called PX Insights is now accessible to get more information about your product performance.

In the Google Shopping Insights tab you will see 4 types of information:

• Inventory: Indicates if a product is still in-stock or not.
• Ads: Shows detailed ad status (including ongoing marketing campaign & ad eligibility) and errors details in case of issues. 
• Product performance: Indicates how the product performs on Google Shopping.
• Pricing: Gives some information regarding the current pricing strategy.

Inventory

This data indicates if a product is still in-stock or out-of-stock from a Google Shopping standpoint. Values can be:

• “In-stock” if the product is in stock in at least one country or channel (if applicable).
• “Out-of-stock” if the product if out-of-stock everywhere.

Ads

In this section, there will be the following data:

• Ad campaign:
  • Indicates if a product is included in a paid Google Ad campaign or not. Values can be:
    • Active: A product is designated as active when at least one sponsored advertising campaign is currently running.
    • Inactive if the product has no active ad campaigns, relying solely on organic traffic.
• Ad eligibility
  • Indicates if syndicated product meets Google’s policies and can be shown to all customers in a Google Shopping Ads Campaign (valid for both organic traffic and paid campaign). Values can be:
    • Approved if the product has no issue.
    • Non-optimized if the product has at least one issue limiting its performance but not impacting its eligibility. 
    • Disapproved if the product has at least one issue preventing the product eligibility.
• Ad issue
  • Indicates the number of issues per product. 
• Detailed Ad Errors Log
  • In this table, you will be able to see all the detailed issues.
  • For each issue, you will know 
    • Issue code: Indicates the error code of the issue preventing your product to reach its full potential on Google Shopping Ads. Errors must be resolved to ensure your product complies with Google Ads policies and requirements.
    • Servability: Indicates the impact of servability issues identified in Google Shopping on your product listings. It helps you understand whether your products are eligible to appear in Google Shopping search results or ads and take action accordingly.
Values can be:
      • Disapproved if the product cannot be displayed due to a significant issue (e.g., policy violation or critical data error).
      • Demoted if the product has reduced visibility because of minor issues (e.g., missing optional data or suboptimal compliance).
      • Unaffected if the product is fully eligible and unaffected by any servability issues.
    • Attribute: Displayed if only one attribute is affected by the issue otherwise it will be empty.
    • Country: The issues can be applicable only to certain countries. 
    • Description: Detailed issue description and link to the Google Documentation for getting more details on how to solve it.

CTR

In this section, there will be the following data:

• Average Click Through Rate: Shows the percentage of people who click on your ad or listing after seeing it. It's calculated by dividing clicks by impressions (e.g., 5 clicks ÷ 100 impressions = 5%). A high CTR indicates that users find your ads relevant and engaging. The average is based on the previous 7 days and the number is aggregated across locales, channels & countries if applicable.

Pricing

In this section, there will be the following data:

• Current price: Displays the product's price shown to users in Google Shopping Ads and listings.
• Recommended price: Recommended price is calculated by Google Shopping using the past 7 days of ad performance, price sensitivity, and insights from similar businesses to optimize your product’s potential.

Good to know

• Product models : data will be mainly visible at the variant level but could also be at model level in some cases (it will depend on the Google Shopping setup).
• Locale & channel : The data is locale & channel agnostic.
• Data freshness: The data is refreshed every day.
• No data: there may be several reasons to explain why there is no data for your product. Here is the list of the most common ones:
  • No data for this product: The product is not promoted through Google Shopping
  • Synchronization delay or error: Try refreshing the page.
  • Technical issue: Contact support for assistance.
  • The data present in Yotpo might not be compatible with the feature as there need to be a common ID to perform the mapping. Contact support for further investigation.