Transitioning from SEO to GEO
The search landscape has evolved. While SEO was about winning the click from a list of links, GEO (Generative Engine Optimization) is about winning the answer from AI engines like ChatGPT, Gemini, and Perplexity.
The "Digital Nutrition Label"
To be cited by AI, your website needs more than marketing copy—it needs Product Schema.
- Marketing Copy: Designed for humans (e.g., "The softest red blazer").
- Product Schema: A factual "Nutrition Label" for machines (e.g., Price, GTIN, Return Policy).
Strategic Rule: In the era of AI, unstructured data is invisible data. If the AI has to guess your facts, it will recommend a competitor instead.
SEO vs. GEO: Key Differences
Feature |
SEO (The Past) |
GEO (The Future) |
|---|---|---|
Goal |
Rank on a list of links. |
Be the cited answer. |
Metric |
Traffic & Clicks. |
Trust & Share of Voice. |
Risk |
Lower ranking. |
Total Invisibility. |
The PX Insights AI Suite
We help you Diagnose, Fix, and Compete in the AI-first market:
- NEW - AI Readiness (Diagnose): A "Check Engine Light" for your URLs. It identifies technical gaps that make your products invisible to AI.
- NEW - AI Attributes (Fix): Automatically enriches your data with the structured context AI craves, such as FAQs and "What Customers Love" summaries.
- AI Discovery (Compete): A "Mystery Shopper" tool that simulates AI searches to benchmark your visibility against competitors.
What's Next?
You don't need to be a developer to become AI Ready. You just need to ensure your product data is structured, complete, and factual.
Ready to start?
Go to Using the AI Readiness Checker to run your first live audit.