We're excited to share some great news for our Growth Edition customers! As part of our commitment to continually enhance the Akeneo Product Cloud experience, we’ve added three powerful features previously exclusive to the Enterprise Edition—Asset Manager, Rules Engine, and Reference Entities—to the Growth Edition, at no extra cost.

Why These Features Matter

At Akeneo, we believe in delivering tailored solutions that adapt to the unique needs of our customers, whether they’re brands, manufacturers, retailers, or distributors. By incorporating these enterprise-level features into the Growth Edition, we're helping you streamline operations, automate tasks, and manage product data more effectively—ultimately creating richer product experiences across all channels.

Here's what you can expect:

Asset Manager

Type: New in GE | Feature: Data quality / Scalability | Available in Serenity GE since October | 📖 Read the doc

The Asset Manager centralizes all your product assets—images, videos, user manuals, and more—directly in Akeneo PIM. This side-by-side view of products and assets simplifies asset management and ensures consistency across channels.

• Why it's valuable: Asset Manager helps you maintain consistency across channels, save time, and ensure all media is centralized in one place.
• Get started: Akeneo Akademy offers a 10-minute course to guide you through the setup. 

Rules Engine

Type: New in GE | Feature: Data quality / Automation | Available in Serenity GE since October | 📖 Read the doc

Automate repetitive tasks with the Rules Engine, keeping your product catalog accurate and up-to-date. Set rules to automatically handle product data, categorization, and more, freeing up your team to focus on higher-value tasks.

• Why it's valuable: Automation enhances productivity, reduces errors, and keeps your data consistent without the need for manual intervention.
• Get started: Explore the Rules Engine with a 10-minute course on Akeneo Akademy and discover how Rainbow shops leverage it to manage their extensive catalog.

Reference Entities

Type: New in GE | Feature: Data quality / Automation | Available in Serenity GE since October | 📖 Read the doc

Reference Entities allow you to manage non-product information, such as care instructions or certifications, ensuring consistent data across your product lines and channels.

• Why it's valuable: Maintain brand consistency and easily manage essential non-product information across all channels.
• Get started: Learn how to use Reference Entities with a quick 7-minute course on Akeneo Akademy.

What’s Next with Akeneo Editions?

While we’re elevating the capabilities of the Growth Edition, we’re also continually evolving the Enterprise Edition to deliver even more value. The Enterprise Edition is designed to enhance collaboration and workflow automation with features like advanced permissions and workflow management. These tools are built to support complex teams, foster collaboration, and ensure smooth operations across larger organizations.

Stay tuned for even more updates, as we continue to innovate and provide new ways to help your business grow and thrive.

Ready to see how these enhanced features can transform your PIM experience? Visit our updated Poduct Cloud Packages for more details on how Akeneo can support your business goals.