What is Digital Showroom?

Summary

What is Digital Showroom?

Digital Showroom is a B2B product sharing application built by Akeneo. It allows you to create curated product catalogs from your Akeneo PIM and share them with your teams, sales representatives, buyers, and clients through an elegant, easy-to-use interface.

Why Use Digital Showroom?

Whether you are a brand, manufacturer, or distributor, sharing the right product information with the right people is essential. Digital Showroom bridges the gap between your product data in Akeneo PIM and the people who need to access it.

Here is what Digital Showroom enables you to do:

  • Curate product portfolios: Select specific products from your PIM and organize them into portfolios tailored to different audiences
  • Powerful search and filtering: Let your users find exactly what they need with full-text search, category navigation, and attribute-based filters
  • Rich product details: Display product attributes, variants, associated products, and assets (images, videos, PDFs) in a clean, organized layout
  • PDF exports: Allow users to generate professional PDF documents with selected products for offline use or sharing
  • Brand customization: Apply your own logo and colors to make Digital Showroom feel like your own
  • User access control: Manage who sees which products through user groups and portfolio assignments
  • Analytics: Track how your users interact with your product catalogs

 

Who is Digital Showroom For?

Digital Showroom serves two types of users:

  • Administrators configure Digital Showroom: they connect it to the Akeneo PIM, create and configure portfolios, manage users and user groups, customize branding, and monitor analytics
  • End users browse product catalogs: they search and filter products, view product details and assets, and generate PDF exports

Typical use cases include:

  • Sales teams browsing the latest product catalog before a client meeting
  • Buyers reviewing product assortments from a supplier
  • Retailers accessing a brand's product information for their own channels
  • Internal teams reviewing product data quality or completeness

How Does it Connect to Akeneo PIM?

Digital Showroom connects to your Akeneo PIM using the Connect Apps protocol. Once activated, it automatically synchronizes your product data, including:

  • Products and product models (variants)
  • Categories and category hierarchies
  • Attributes and attribute values
  • Asset families and assets (images, videos, documents)
  • Channels, locales, and currencies

Data synchronization happens automatically in real-time via the Akeneo Events Platform. When you update a product in your PIM, the changes are reflected in Digital Showroom within minutes.

Supported Languages

Digital Showroom's interface is available in 11 languages:

  • German (de-DE)
  • English UK (en-GB)
  • English US (en-US)
  • Spanish (es-ES)
  • French Belgium (fr-BE)
  • French France (fr-FR)
  • Italian (it-IT)
  • Dutch (nl-NL)
  • Polish (pl-PL)
  • Portuguese (pt-PT)
  • Swedish (sv-SE)

Product data can be displayed in any locale configured in your PIM channel, independently from the interface language.