How can Ziggy help you with PX Insights?
Ziggy helps you understand your PX Insights results, decide what to prioritize, and turn recommendations into product data improvements.
You can start in two places:
- From the Product Edit Form: focus on the product you are working on and get contextual recommendations.
- From the Home dashboard: act on an aggregated insight to address a shared issue across multiple products.
Ask Ziggy helps you explore your insights and ask questions in natural language. Agentic Ziggy helps you turn recommendations into a guided improvement plan and carry out supported actions in the PIM, under your control.
Check with your Customer Success Manager whether Agentic Ziggy is included in your package. Available actions also depend on your role and permissions.
Improve a product from the Product Edit Form
Use this entry point when you want to improve the product you are currently editing, without first searching for its recommendations in the dashboard.
- Go to Products and open the product you want to improve.
- Click Ask AI.
- Select Improve with Ziggy.
- Continue the conversation with Ziggy to review the recommendations and decide what to address.
- Review the proposed plan and follow the guided steps to make the relevant changes.
The conversation starts with the product context, so you do not need to describe which product you are working on. Ziggy can help you interpret available PX Insights analyses and customer review insights, prioritize improvements, and work through supported changes.
For example:
Based on the PX Insights results for this product, what should I improve first? Help me build a plan and apply the relevant changes.
What if this product has no analysis or reviews yet?
Ziggy can draw on insights from similar products to suggest relevant improvements. These are not findings from an analysis of the current product: review their relevance before applying any changes.
Act on multiple products from the Home dashboard
The Home dashboard groups shared recommendations into aggregated insight cards. Instead of starting a separate conversation for each product, you can ask Ziggy to work from the context of a card.
- Go to Insights → Home.
- Use the filters to focus on the relevant country, product family, suggestion type, or date range.
- Open a Product Data or Data Model card to review the recommendation and its affected products, families, and attributes.
- Click Ask Ziggy.
- Review the scope and proposed plan with Ziggy, then follow the guided steps to carry out the supported changes.
The type of card determines the work to address:
- Product Data: enrich or improve existing attribute values for the affected products.
- Data Model: create suggested attributes and add them to the relevant families, where appropriate.
Ziggy uses the context of the aggregated insight to help build a shared improvement plan. Review the selected products, families, and attributes before continuing. Larger selections may need to be processed in smaller batches.
For example:
Help me address this recommendation across the affected products. Show me the proposed changes and the scope before applying them.
The dashboard Ask Ziggy action is available on Product Data and Data Model cards. Marketing and Technical recommendations may require work outside the PIM, such as changes to website content or implementation.
Ask questions and explore your insights
You can also start a conversation with Ziggy without using a recommendation button. Ask it to explain PX Insights concepts, interpret available results, or help identify your next priority.
For example:
- “What does AI Readiness do?”
- “What is GEO?”
- “Based on my AI Discovery results, which product data gaps should I address first?”
- “Across my analyses, are there common issues affecting several products?”
- “Summarize the most common complaints in reviews for this product and suggest product content improvements.”
Review changes and stay in control
Whether you start from a product or an aggregated insight, review Ziggy’s recommendations before proceeding:
- Confirm that the proposed changes address the issue you want to solve.
- Check the products, families, and attributes included in the plan.
- Validate generated content against your product information before saving it.
- Use the actions available to your role. If an expected action is unavailable, ask your administrator to check your Ziggy access and the permissions needed for the task.
After making changes, review subsequent PX Insights results to assess whether further improvements are needed.