Track guest engagement

Summary

See how your guests use your Private Showroom: who signed in, which products they viewed and what they searched for. Use this information to follow up with the right buyers at the right time.

Open the analytics page

The Activity card on the overview page shows the visits of the last 30 days, the last visit and the most viewed products. Click View analytics to open the Analytics page of the Private Showroom. Under the title, you see its Portfolio and its creator.

  1. Choose the period: Last 30 days or All time.
  2. Read the Visits card, the Top Viewed Products table and the Last searches list.
  3. Check the Guests funnel to see how many of your guests signed in and how many opened a product.
  4. In the Guest activity table, click a guest to see each of their visits, step by step.
Private Showroom analytics with visits, top viewed products, last searches, guest funnel and guest activity table 1

 

Guests funnel

The Guests funnel has three steps: Invited (on the guest list), Signed in (used their email code) and Opened a product (viewed at least one). It also shows how many guests never signed in, and how many signed in but opened no product. Use it to spot guests who may need a reminder.

Guest activity

The Guest activity table lists every guest on the guest list, with:

  • Got as far as: Not signed in yet, Signed in or Opened a product.
  • Visits and Last visit.
  • Top products viewed: the two products the guest viewed most, with their number of views. When the guest viewed more products, a badge such as +3 appears: hover it to see the other viewed products.

Click a guest with at least one visit to open their visits, newest first. Each visit shows its day, its start and end times in UTC, and its duration, followed by the steps of the visit: signing in with the email code, browsing the product list, searches and the products viewed. The two most recent visits are shown first; click the link below them (for example Show 3 earlier visits) to see the others. Only one guest is open at a time.

Guest activity table with one guest expanded to show visits and the steps of each visit

 

How the period applies

The period applies to the visits, the top viewed products, the visits and products listed for each guest, and the visit details. Last searches always shows the most recent searches, whatever the period. The Guests funnel, the Got as far as column and the last visit date cover all time.

Use these figures as indicators to prepare your follow-up: the most viewed products tell you where your buyers' interest is, and the guest activity tells you who to follow up with. As its creator, you can see the activity of your Private Showroom. Administrators can see it too, in read-only mode: see View all Private Showrooms as an administrator.