Create a Private Showroom to share a curated product selection with specific buyers, then invite them by email and follow how they use it. This article walks you through creating, previewing and sharing a Private Showroom. To understand the feature first, see What is a Private Showroom?

Before you start

• Your company's plan must include the Sell package. If the Private showrooms menu item shows an upgrade icon, contact your administrator.
• You need the User or Administrator role and access to the Portfolio whose products you want to share. Your administrator manages both.

Create a Private Showroom

You can start from the Private showrooms page, or from products you have already selected in a Portfolio. Both open the same four creation steps.

Start from the Private Showrooms page

1. Click Private showrooms in the top navigation bar.
2. Click New private showroom.
3. If you have access to several Portfolios, choose the Portfolio the products will come from and click Continue.

Portfolios where your administrator has turned Private Showrooms off are grayed out in the list and labeled Turned off. If they are turned off for all your Portfolios, New private showroom is disabled and its tooltip reads "Private showrooms are turned off for all your portfolios."

Start from a product selection

1. In the product gallery, select the products you want to share. You can also use the selection checkbox at the top of a product page.
2. In the selection banner, click Share selection.
3. Click Private showroom.
4. Click + New Showroom.

The creation steps open with your selected products already added. The Private Showroom uses the Portfolio you were browsing.

Complete the creation steps

The Create a showroom page has four steps: Details, Products, Attributes & Locale and Access. Click Next to move to the next step and Back to return to the previous one.

1. In Details, enter a Showroom name. Guests see this name at the top of the Private Showroom and in the invitation email.
2. Optionally, add a Description.
3. Leave the Status on Draft to prepare the Private Showroom before sharing it, or choose Active to open it to guests as soon as you create it.
4. In Products, type at least 3 characters in Search products to add and click Add next to each product you want. Remove any product you do not want to share. You need at least one product to continue: until you add one, the list shows 0 products and No products selected yet.
5. In Attributes & Locale, under Locales, keep the languages guests can switch between. All the Portfolio's Locales are selected by default, and at least one is required.
6. Under Visible attributes, turn off the Attributes guests should not see. Anything off the list stays internal.
7. In Access, enter a guest's email address under Guest emails and click Add guest. Repeat for each guest.
8. Under Set expiration date, keep the default date (2 weeks from today), pick a preset (1 week, 2 weeks, 1 month, 3 months or 6 months) or pick a date up to one year ahead.
9. Click Create.

A Showroom ready screen confirms the creation. From there, click Invite guests and activate (or Invite guests if it is already active) to send the invitation right away, or Preview as a guest to check it first. Close the screen to reach the Private Showroom's overview page.

The Portfolio of a Private Showroom cannot be changed after creation. To share products from another Portfolio, create a new Private Showroom.

Preview your Private Showroom

Check what your guests will see before you share it. You do not need a one-time code to preview your own Private Showroom.

1. Click Private showrooms in the top navigation bar and open your Private Showroom.
2. Click the Preview icon next to the Share button.

The Private Showroom opens in a new tab, as your guests see it. If it is a draft or has expired, a banner at the top reminds you that guests cannot open it yet; click Back to overview to return. An archived Private Showroom cannot be previewed.

Invite guests and activate

Guests only receive the emails you send from Digital Showroom. Sending the invitation to a draft activates it.

1. On the Private Showroom's overview page, click Share and then Send a message.
2. In Step 1 of 2, select the guests you want to email. You can also add or remove guests here; guests you remove lose access when you send.
3. Click Next.
4. In Step 2 of 2, review the Subject and the Message. Both are pre-filled and you can edit them. Click Reset to default template to start over.
5. If the Private Showroom is a draft, check the Expires on date in the notice.
6. Click Activate and send invite for a draft, or Send invite for an active Private Showroom.

A confirmation shows how many guests the invitation was sent to. The email contains a View the showroom button and explains that guests sign in with a one-time code. In the guest list, the Last sent column shows when each guest last received an invitation. To remind a guest, send the invitation again the same way.

Copy the link

To share the link in your own email or chat, click Share and then Copy link. The link is the same for every guest and only works for the email addresses on the guest list, once the Private Showroom is active.

Next steps

• To add products, change guests or the expiration date, archive or delete a Private Showroom, see Manage your Private Showrooms.
• To see how your guests use it, see Track guest engagement.

Related articles

• What is a Private Showroom?
• Manage your Private Showrooms
• Track guest engagement
• Access a Private Showroom as a guest
• Browse products