Digital Showroom is a B2B product sharing application by Akeneo. It turns the product data in your Akeneo PIM into curated online catalogs that any of your teams browse, search, and share with partners and buyers. You keep one source of truth in the PIM, and every audience sees the products, languages, and prices that are relevant to them.
Why use Digital Showroom?
Brands, manufacturers, and distributors need to put accurate product information in front of the right people, without sending spreadsheets or outdated catalogs. Digital Showroom gives each audience a tailored, always up-to-date view of your PIM data.
- Curated Portfolios: select products from your PIM and organize them into Portfolios tailored to each audience, each with its own Channel, Locales, and currencies.
- Search and filtering: users find products with full-text search, Category navigation, and Attribute-based filters. Ranking Rules let you choose which products appear first.
- Rich product details: users see product Attributes, variants, associated products, and the images, videos, and documents in the Files and Media tab.
- PDF and Excel exports: users export a selection of products as a PDF (up to 100 products, with an optional cover) or as an Excel file (up to 1,000 products).
- Private Showrooms: with the Sell package, users share a curated selection of products with external buyers on a secure page that expires on the date they choose.
- Brand customization: apply your own logo and colors.
- Access control: decide who sees which Portfolios through User Groups, with optional Single Sign-On (SSO).
- Analytics: see how your users interact with your Portfolios and products and, with the Sell package, how buyers engage with your Private Showrooms.
Example: a sales team preparing a buyer meeting
Northwind Outdoor, a fictional camping gear manufacturer, manages its catalog in Akeneo PIM. Its administrator creates a "France B2B" Portfolio with French product data and EUR prices, and gives the French sales team access through a User Group.
Before a meeting, a sales representative filters the Portfolio by product line, selects 20 tents, and exports them as a PDF with the company's branded cover. After the meeting, she shares the same selection with the buyer in a Private Showroom that closes at the end of the month. The buyer signs in with a one-time code sent by email, with no account to create.
Who uses Digital Showroom?
| Who | What they do |
|---|---|
| Administrators | Connect Digital Showroom to Akeneo PIM, create and configure Portfolios, manage users and User Groups, set up SSO, customize branding, and review analytics. |
| Users | Browse the Portfolios assigned to their User Groups, search and filter products, view product details and media, and create exports. With the Sell package, they also create and share Private Showrooms. |
| Guests | External buyers invited by email to a Private Showroom. Guests are not Digital Showroom users: they only see the Private Showrooms they were invited to. |
An administrator invites users and assigns their role. To learn how, see Manage users.
How it connects to Akeneo PIM
Digital Showroom connects to your Akeneo PIM as a Connect App. Once you connect your PIM, Digital Showroom reads your product data, including:
- Products and product models (variants)
- Categories and Category trees
- Attributes and Attribute Groups
- Asset Families and assets (images, videos, documents)
- Channels, Locales, and currencies
Synchronization is automatic through the Akeneo Events Platform: when you update a product in the PIM, Digital Showroom picks up the change without any manual import.
Supported languages
The Digital Showroom interface is available in 11 languages: Dutch (Netherlands), English (United Kingdom), English (United States), French (Belgium), French (France), German (Germany), Italian (Italy), Polish (Poland), Portuguese (Portugal), Spanish (Spain), and Swedish (Sweden).
Users choose a language from the Locales of the Portfolio's Channel, and both product data and the interface switch to it. If the interface is not translated into the selected Locale, it is displayed in English while product data stays in the selected Locale.
You can request more interface languages by opening a support ticket.
Get Private Showrooms
Private Showrooms are available with the Sell package. If your plan does not include them, contact your Customer Success Manager.
To learn more, see What is a Private Showroom?