Elevate Your Product Experience with the Brand New Product Edit Form (PEF) and AI

Type: New | Feature: Productivity AI Automation | Packaging: Growth Advanced Premium | 📖 Read the doc

Experience a smarter way to enrich data with the brand new Product Edit Form (PEF), now featuring powerful AI-driven bulk actions. This update allows you to generate and translate up to 100 attributes at once, moving you from manual data entry to a streamlined, automated product experience.

• High-volume AI generation – Generate or translate up to 100 attributes simultaneously using "zero setup" smart actions or advanced AI configurations.
• Human-in-the-loop review – Maintain full governance with a new "review" step, allowing you to manually accept or reject AI suggestions before saving.
• Seamless bulk translation – Instantly localize your product data from one locale to another, eliminating the need for tedious manual attribute selection.
• Complex data extraction – Use AI configurations to pull structured data from sources like PDFs and map it directly into the PEF in seconds.
• Advanced "AI with control" – Execute complex transformations, such as changing every color mention from "red" to "ruby," across your entire product record.

Future-Proof Your Catalog with AI Readiness & Discovery

Type: New | Feature: Data quality Automation Reporting | Packaging: Premium | 📖 Read the doc

Move beyond passive analysis and take control of your product visibility with the new AI Readiness and AI Discovery capabilities. This release bridges the "Visibility Gap" by providing a data-driven action plan to ensure your products are found, trusted, and recommended by both traditional search engines and modern AI assistants.

• Measurable AI Readiness Scores – Gain instant clarity with distinct scores that quantify how well your product data meets SEO and AI discovery requirements.
• Automated Structural Gap Detection – Pinpoint exact technical blockers in your Schema.org structured data, such as missing trust signals or identifiers, with jargon-free feedback.
• AI-Optimized Attribute Groups – Instantly deploy a pre-packaged set of AI-first fields, including FAQs, Customer Intents, and Use Cases, designed specifically for conversational search.
• GenAI-Powered Enrichment – Automatically populate your AI attributes using Generative AI that analyzes customer reviews and web data to close content gaps instantly.
• Persona-Specific Action Cards – Turn abstract ranking gaps into concrete tasks for PIM Admins and Marketers to improve catalog authority at scale.

Ready to improve your ranking and recommendations across ChatGPT, Perplexity, Gemini, and Google’s Search Generative Experience?

PX Insights is included in the Premium package and can be added to Growth and Advanced editions.

Elevate Your Content Strategy with Advanced GenAI Control

Type: Enhancements | Feature: Automation Data quality Governance | Packaging: Growth Advanced Premium | 📖 Read the doc

Take your automated content creation to the next level with smarter, context-aware Generative AI. These updates ensure your product stories are not only high-quality but also perfectly aligned with brand standards and technical channel constraints.

• Constraint-aware generation – GenAI now automatically detects and respects "Max Character" limits on text area attributes, ensuring content is retail-ready without manual trimming.
• Brand context injection – Turn Reference Entities into a "Brand Brain" by feeding rich data—like Tone of Voice or local glossaries—directly into the AI for on-brand messaging.
• Channel-specific precision – Configure unique prompts for different destinations (e.g., Amazon vs. luxury boutiques) to match specific formatting and tone requirements.
• Smart scoping – The AI automatically selects the correct locale and channel data from your Reference Entities, ensuring global consistency with local relevance.
• Fact-based accuracy – Ground your AI in structured PIM data, including numbers and select-lists, to produce technically accurate and low-risk product claims.

Enjoy! And as always, if you need to combine GenAI and human review, you can dedicate "human-in-the-loop" workflows.