When you set the Translation Target Mode to Standard in your global settings, the connector bypasses the Akeneo custom translation tables. Instead, it routes localized product and category values directly into the native Salesforce Data Translation framework.

Prerequisites

Before activating Standard mode for translations, you must enable and configure Salesforce's native translation features.

Enable Data Translation in Salesforce

Data Translation is not always active by default. You must enable it at the organizational level:

1. Go to Setup and search for Company Information in the Quick Find box
2. Click Edit
3. Under the Organization Options section, locate and check the box for Enable Data Translation
4. Click Save

Supported Objects Activation

Once Data Translation is globally enabled, ensure it is activated for the specific objects used by the connector:

1. Navigate to Setup > Data Translation Settings
2. Ensure that Product2 and ProductCategory are selected and active for translation

PIM and Salesforce Locale Alignment

To prevent data sync errors or missing values, the locale codes configured in Salesforce must perfectly match your PIM configuration:

• Review the Secondary Locales field in your global Akeneo Connector Configuration (e.g., fr_FR,de_DE)
• Ensure these same language codes are enabled both in your Salesforce Translation Language Settings and under your Akeneo PIM Enabled Locales settings

Configuration & Activation Steps

1. Verify that Salesforce Data Translation is fully active and matched with your PIM locales
2. Open the Akeneo Connector Configuration (either via the App Homepage or via Salesforce Setup > Custom Metadata Types > Akeneo Connector Configuration > Manage Records)
3. Open your main Akeneo Connector Configuration record
4. Locate the Translation Target Mode field
5. Change the value from Akeneo Custom Objects to Standard
6. Click Save

Data Mapping Reference

When Translation Standard mode is active, localized attributes (such as localized names or descriptions) are processed dynamically:

• Default Locale Data: The values corresponding to your designated Default Locale (e.g., en_US) are written directly onto the main fields of the standard record (e.g., Product2.Name, Product2.Description).
• Secondary Locales Data: The values for any alternative locales are automatically routed to the native Salesforce translation side-tables (Product2DataTranslation and ProductCategoryDataTranslation).

Validation Strategy

To verify your configuration:

1. Run a test transfer on a single product that contains localized text in Akeneo PIM
2. Once the transfer completes, log into Salesforce using a user account whose profile language is set to one of your secondary locales
3. Open the synchronized product record. The name and description fields should automatically display the translated PIM values