By leveraging insights from Google Shopping, businesses can take action on performance shopping signals, enhance product visibility, and drive measurable impact—more traffic, conversions and smarter decisions. 

Key features

Data Source & Key Metrics

• Ad Eligibility, Ad Campaign Status, Click-Through Rate (CTR), Inventory Levels
• Detailed issues if any, Current vs. Recommended Price

Seamless Integration in Akeneo PIM

• Metrics are displayed in the Product Grid and in a new "PX Insights" tab within the Product Edit Form.

• Mapping standardizes data, ensuring consistency across teams (Marketing, Merchandising, Finance).
• Optimize product listings and ad visibility using Rules Engine.

• Trigger Workflows to ease the collaboration.

Key use cases

Integrate performance shopping signals directly into Akeneo PIM workflows, enabling smarter prioritization, better product updates and proactive quality improvements.

These use cases demonstrate how product data can be used to optimize both advertising campaigns and organic visibility on Google Shopping. They focus on:

• Ad Eligibility: Ensuring ads meet all requirements for approval and maximizing their effectiveness.
• Ad Campaign Optimization: Prioritizing product optimization efforts on products included in active campaigns.
• Product Performance Analysis: Identifying high and low-performing products based on click-through rates, and using this data to make improvements and replicate successes.
• Inventory Management: Prioritizing optimization for in-stock products and potentially triggering restock orders for high-performing out-of-stock items.
• Pricing Strategy: Informing pricing adjustments and explaining performance issues related to price.

Key benefits

• Bridge the gap between PX strategy & Marketing strategy

PX Insights offers a complete picture of each SKU's marketing performance, facilitating alignment between product strategy and marketing goals as all teams speak the same language.

• Turn Insights into Action

Integrate performance shopping signals directly into Akeneo PIM workflows, enabling smarter prioritization, better product updates and proactive quality improvements.

• Seamless Integration with Akeneo Product Cloud

PX Insights works natively within Akeneo PIM, ensuring easy access, no data silos, and immediate value for eCommerce, marketing, and merchandising teams.

• Demonstrates measurable ROI from ad campaigns

Provides transparency on how the budget is driving tangible results across eCommerce and marketing initiatives