AI is rapidly transforming how people discover and evaluate products. Platforms like ChatGPT, Google SGE, and Perplexity are no longer just information tools—they’re shopping assistants, product recommenders, and decision engines.
What is AI Discovery Optimization?
AI Discovery Optimization is the process of making sure your products are visible, accurately represented, and favourably ranked across AI-powered search and shopping platforms—like ChatGPT, Google SGE, Perplexity, and Gemini.
These platforms don’t return links like traditional search engines. Instead, they generate direct product recommendations by evaluating:
- Structured data (e.g., schema, attributes, categories)
- Natural language context
- Trust signals (like reviews and certifications)
- Use-case alignment and buyer intent
To show up in these results, your product data must be aligned with how AI models “think.” That means presenting the right structure, context, and content for AI to understand what your product is—and who it’s for.
Over 60% of Gen Z and Millennials now turn to AI platforms like ChatGPT or Gemini when making purchasing decisions.
Without this content—or with low-quality data—AI will skip your product in favour of better-structured competitors.
How PX Insights Helps?
PX Insights is your essential tool to understand and optimize your product performance in these new digital landscapes.
It empowers you to gain unprecedented insights into how AI platforms interpret, describe, and recommend your offerings. Whether you're a retailer focused on maximizing product visibility and driving AI-driven recommendations, or a manufacturer ensuring consistent brand messaging and optimal product positioning, PX Insights delivers tailored value to meet your strategic goals.
Key Capabilities include:
- Simulate Real-World AI Shopping Queries: Run accurate simulations of how customers search for products on leading AI platforms (starting with ChatGPT).
- Evaluate AI Product Visibility: Understand precisely whether your product appears in AI search results, and get a clear explanation of why it does or does not.
- Benchmark Against Competitors: Compare your product's AI visibility directly against similar or competing products to identify market opportunities and gaps.
- Receive Actionable Optimization Suggestions: Get concrete, data-driven recommendations to improve your product descriptions, content, and overall strategy for enhanced AI discoverability.
AI Discovery optimization isn’t just a new feature—it’s a shift in how brands need to think about visibility. PX Insights helps you stay ahead of this curve by turning your PIM into a search optimization engine for the AI era.